A STUDY IN FLORALS

Introducing the Pressed Primrose collection.
SHOP NEW ARRIVALS

MADE TO LIVE. DESIGNED TO LOVE.
Inspired by vintage textiles, heirloom quality details, and super-soft, easy-to-wash fabrics, our versatile pieces for women, girls and boys are meant to be worn season after season.

Woman wearing a patterned blouse and jeans with a blurred background
Women
Young girl standing in a garden holding flowers in front of a wooden building.
Baby
Child wearing a floral dress holding a yellow flower
GIRLS
Young boy in a blue long sleeve polo shirt holding a soccer ball outdoors.
BOYS

NEW ARRIVALS

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Harper Top in Floral Stripe
Checkered blouse with red trim on a white background
Harper Top in Floral Stripe
$172
Green NuOrder Spring Stripe Tops White Wholesale Wholesale - Spring 26 Womens Womens Tops xs s m l
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Willow Top in Pressed Primrose
Floral patterned blouse on a white background
Willow Top in Pressed Primrose
$174
Florals NuOrder Spring Tops Wholesale Wholesale - Spring 26 Womens Womens Tops xs s m
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Celeste Tunic in Pressed Primrose
Floral patterned dress on a white background
Celeste Tunic in Pressed Primrose
$248
Dresses Florals Multi NuOrder Spring Wholesale Wholesale - Spring 26 Womens Womens Dresses xs s m l xl
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Savannah Skirt in Pressed Primrose
Floral patterned skirt with a tie waist on a white background
Savannah Skirt in Pressed Primrose
$198
Florals Multi NuOrder Skirts Spring Wholesale Wholesale - Spring 26 Womens Womens Skirts xs s m l xl
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Daisy Dress in Pressed Primrose
Floral dress with ruffled sleeves on a white background
Daisy Dress in Pressed Primrose
$86
Dresses Florals Girls Girls Dresses Multi NuOrder Spring Wholesale Wholesale - Spring 26 2t 3t 4y 5y 6y
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8 products
MOST LOVED
THE HARPER TOP
SHOP HARPERS
LOOKS WE LOVE
GIRLS DRESSES
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GIRLS DRESSES

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Daisy Dress in Pressed Primrose
Floral dress with ruffled sleeves on a white background
Daisy Dress in Pressed Primrose
$86
Dresses Florals Girls Girls Dresses Multi NuOrder Spring Wholesale Wholesale - Spring 26 2t 3t 4y 5y 6y
Sale
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Daisy Dress in Verdant Blooms
Daisy Dress in Verdant Blooms
$86 $69 Save $17
Dresses Florals Girls Girls Dresses Green Sale Sale 2025 Spring Spring 2025 4y 5y 6y 7y 8y
Sale
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Daisy Dress in Dancing Floral
Daisy Dress in Dancing Floral
$86 $62 Save $24
Dresses Florals Girls Girls Dresses Sale Spring Summer Sale Yellow 2t 3t 4y 7y
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Clara Dress in Dahlia Daze
Clara Dress in Dahlia Daze
$96 $67 Save $29
Blue Dresses Fall Fall 2025 Florals Girls Girls Dresses Sale Sale 2025 2t 3t 4y 5y 7y
Sale
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Eden Dress in Cloud Garland
Eden Dress in Cloud Garland
$98 $49 Save $49
Blue Dresses Fall / Winter Final Sale Florals Girls Girls Dresses Sale Summer Sale 5y
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14 products
BEST SELLERS
MOST LOVED LOOKS
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THE WOMEN'S COLLECTION

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Harper Top in Floral Stripe
Checkered blouse with red trim on a white background
Harper Top in Floral Stripe
$172
Green NuOrder Spring Stripe Tops White Wholesale Wholesale - Spring 26 Womens Womens Tops xs s m l
Quick view
Willow Top in Pressed Primrose
Floral patterned blouse on a white background
Willow Top in Pressed Primrose
$174
Florals NuOrder Spring Tops Wholesale Wholesale - Spring 26 Womens Womens Tops xs s m
Quick view
Celeste Tunic in Pressed Primrose
Floral patterned dress on a white background
Celeste Tunic in Pressed Primrose
$248
Dresses Florals Multi NuOrder Spring Wholesale Wholesale - Spring 26 Womens Womens Dresses xs s m l xl
Quick view
Savannah Skirt in Pressed Primrose
Floral patterned skirt with a tie waist on a white background
Savannah Skirt in Pressed Primrose
$198
Florals Multi NuOrder Skirts Spring Wholesale Wholesale - Spring 26 Womens Womens Skirts xs s m l xl
Sale
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Harper Top in English Garden
Harper Top in English Garden
$172 $138 Save $34
Fall 2025 Florals Green Sale Summer 2025 Tops Womens Womens Tops xs s m l
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20 products
Two people wearing floral dresses with a close-up of hands holding each other.
MOTHER &CHILD
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Two young girls in matching blue cardigans standing in front of a wooden building with plants around.
SISTER STYLES
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LITTLEST LOVES

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Daisy Bubble in Pressed Primrose
Floral baby romper on a white background
Daisy Bubble in Pressed Primrose
$84
Baby Baby Girl Baby One-Pieces Florals Multi NuOrder One-Pieces Spring Wholesale Wholesale - Spring 26 3m 12m 18m 2t 3t
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Clara Bubble in Dahlia Daze
Clara Bubble in Dahlia Daze
$94 $66 Save $28
Baby Baby Girl Baby One-Pieces Blue Fall Fall 2025 Florals One-Pieces Sale Sale 2025 6m 12m 18m 2t
Set
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Collier Baby Set in Blushing Pink
Pink baby dress with floral embroidery and matching bloomers on a white background
Collier Baby Set in Blushing Pink
$66 Save $-66
Baby Baby Girl Baby Two-Piece Sets Fall Fall 2025 Pink Solid Two-Piece Sets 6m 12m 18m
Set
Low Stock
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Kate Baby Set in Blushing Blooms
Kate Baby Set in Blushing Blooms
$92 $52 Save $40
Baby Baby Girl Baby Two-Piece Sets Final Sale Floral Florals Pink Sale Spring Summer Sale Two-Piece Sets 6m
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Marigold Bubble in Midnight Meadow
Young girl in a floral dress standing in front of a stone fireplace.
Marigold Bubble in Midnight Meadow
$86 $62 Save $24
Baby Baby Girl Baby One-Pieces Blue Fall Fall 2025 Florals One-Pieces Sale Sale 2025 3m 6m 12m 18m
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8 products

THE JOURNAL

MOM CRUSH

We are continuously inspired by entrepreneurial mothers in creative fields who balance their passion for their craft with the demands of motherhood. It’s a challenging yet rewarding journey, and we believe there’s so much we can learn from each other. For our new "Mom Crush" series we sat down with our friend Caroline Borders Caroline to discuss her unique perspective and creative process.

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LITTLE GENTLEMEN

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Jackson Long Sleeve Polo in Adriatic Blue
Teal long-sleeve polo shirt on a white background
Jackson Long Sleeve Polo in Adriatic Blue
$52 $42 Save $10
Blue Boys Boys Tops Fall Fall 2025 Solids Tops 2t 3t 4y 5y 6y 7y
Sale
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Griffin Sweater in Collegiate Navy
Navy sweater with gold zipper on a white background
Griffin Sweater in Collegiate Navy
$88 $70 Save $18
Blue Boys Boys Sweaters Fall Fall 2025 Sale Sale 2025 Solids Sweaters 2t 3t 4y 5y 6y 7y 9y 10y
Sale
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Mikey Pant in Stargazer
Navy pants with a yellow drawstring on a white background
Mikey Pant in Stargazer
$68 $48 Save $20
Blue Bottoms Boys Boys Pants Fall Fall 2025 Pants Sale 2025 Solids 2t 3t 4y 5y 6y 7y 8y
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Douglas Top in Chutney
Douglas Top in Chutney
$44 $29 Save $15
Boys Fall / Winter Final Sale Red Sale Solids Tops 12m 18m 2t
Sale
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Benjie Pant in Vetiver
Benjie Pant in Vetiver
$62 $50 Save $12
Bottoms Boys Boys Pants Fall / Winter Green Pants Sale Solids 2t 3t 4y 5y 6y 7y 8y
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15 products

OUR STORY

THE MAGIC & THE MESS

Our collection is designed to stand the test of time and so that each piece can be passed down from generation to generation.

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From the journal

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Behind the Seams: Spring Collection Q&A
Behind the Seams: Spring Collection Q&A
Mom Crush: Tallwood Country House
Mom Crush: Tallwood Country House
Mom Crush: Hannah Winters
Mom Crush: Hannah Winters