Journal

At Baybala, blue is an eternally easy, beautiful hue that plays well with other colors season after season. This fall, you’ll find our signature indigos and soft, pale iterations of the color in the blue garden print, our powder plaid pieces, and in the contrast embroidery dancing across the Lele and Kate dresses.

When Katie Gaston founded Baybala, she knew from the start that she wanted to champion the creative culture in Birmingham, Alabama, the city where the brand was born. Season after season, she’s chosen locations for each collection that are part...

The Fall 2023 Collection ushers in cooler days and evenings with the gorgeous embroidery and trims that charm Baybala customers season after season. “We have found, to our delight, that customers really respond to our prints and our specialty fabrics,”...

One of the greatest gifts of motherhood is connecting with other mothers. It is a different sort of camaraderie, one born of changing perspectives and a new sort of support system. And it’s exactly that special connection that brought Baybala’s founder Katie Gaston and artist Inslee Fariss together when Baybala first launched.

Charleston, South Carolina, photographer Charlotte Zacharkiw is the sort of person that children, babies, family pets, parents and grandparents instantly feel at ease around.

"Leaf N Petal has been around for as long as I can remember,” Katie says of choosing the spot for the Baybala spring and summer campaign shoot. “The one in Cahaba Heights here in Birmingham has a great mix of gift and plant material and I think any nursery is fun for wandering through."

Yes the excitement of the last few hours of the Masters always proves thrilling, but we’re equally smitten with the pristine, rolling green slopes (and the storied azaleas in bloom) at Augusta National. Seeing this vibrant, technicolor shade of golf green is one of the first signals the warm days to come.

We took a deep dive into the timeless history of eyelet and compiled a visual journey of sorts with the hope that you’ll be inspired to work more of this delicate, diverse fabric into your wardrobe.

Every culture around the world has traditions that ring in the hopefulness of spring. At Baybala we love all of it—especially the annual Easter egg hunts-be they in the neighborhood, at school, or in the backyard on the big day....

A bright, sunny bolt of yellow enlivens the Baybala spring collection. It’s the precise shade of a citron presse, the center of a daisy, and a child’s crayon drawing of sunshine on a beautiful day. In short: It’s so, so happy and fresh.

The power of a neutral floral is in its chameleon-like ability to transition easily between seasons, be it subdued fall, the dead of winter, the first glimpse of spring or high and vibrant summer. And that’s exactly why Baybala’s new...

Slim's Pizzeria is a new restaurant in town with the chicest atmosphere. The food is comforting and delicious and the whole space is very  kid-friendly (a rarity with many stylish restaurants).

This season at Baybala our muted pearl blue hue grounds the collection as the standout neutral. It’s somewhere between creamy gray and sky blue, and you’ll see it on pieces from the Douglas top for boys to the Lilibet dress...

“I really leaned into the neutral floral we used for pre-spring because I tend to invest in neutrals to carry me into the spring months,” says Creative Director Katie Gaston. “Then I shifted a bit brighter to pink for our extra...

Pink. It can be divisive. Some people like it. Some people really, really don’t. And I sat in the latter camp for much of my life. I had no real reason to explore the color, and so I didn’t. However, when I had a baby girl in 2017 I looked a little closer. 

We love Valentine’s Day’s ubiquitous conversation candy hearts as much as the next person, but this year, we’re skipping the store-bought sweets in favor of these homemade heart-shaped chocolate chip cookie cakes from Laurel Gallucci of Sweet Laurel Bakery. A...

And red. ‘Tis the season after all.  Last spring, we visited the shade of Dusty Pink and looking back at the last few collections and those to come, the color has really taken root among our styles for women, babies,...

Did you know that every Baybala silhouette has an heirloom story? This is the story of the Emmy Dress.

One of my favorite quirks about the South is the emphasis on material items being passed down from generation to generation. Furniture, Christening gowns, china and silver, or quilts, the list of possible inherited items is truly endless.  In order...

When it came to nailing the heirloom- worthy fabrics and details for Baybala, a small group of family-run factories near Delhi in India proved the right match. 

Magically messy, AMIRIGHT? We have a nice little hack for letting your littles use the glitter and eat it, too, without making you lose your mind. 😉