Journal

Spring always brings a sense of renewal, and this season at Baybala, that fresh energy is woven into every piece. Our Spring Collection is filled with soft, wearable fabrics, timeless prints, and silhouettes designed for real life—pieces that move effortlessly from playdates to special occasions and everything in between.

To give you a behind-the-scenes look, we sat down with founder Katie Gaston and technical designer Julianne, who shared how this collection came together—from design inspiration to the thoughtful details that make each piece truly special.

For this edition of our Mom Crush series, we’re thrilled to spotlight Jenny Bohannon, the creative force behind Tallwood Country House. Nestled in Virginia’s historic horse country, Tallwood is more than just a home—it’s a testament to the art of...

We’re excited to feature Birmingham-based artist Hannah Winters. Known for her calming use of color and texture, Hannah has built a thriving art career while raising her three sons. Her story beautifully blends creativity with motherhood, showing how she finds inspiration in both the extraordinary and everyday moments.

We’re thrilled to feature Margaret Dillard and Jen Burch, the dynamic duo behind Half Past Seven Home. Founded in early 2022, Half Past Seven is a brand built on a shared nostalgia for past traditions and a deep love for handcrafted pieces. Their mantra, ‘more joy, less stress,’ perfectly encapsulates the spirit of their work, which is all about creating beautiful, practical pieces that bring joy to everyday moments. 

Calder is a decades-long veteran and icon of the high-end event design world in Charleston, South Carolina. She’s done it all…small parties, big soirees, celebrations for celebrities. And while it’s an exciting industry that allows her to let her imagination and ideas flow for clients, like all hospitality-based industries, it also claims many weekends and evenings. And those things are both fun and hard! So we wanted to know a little bit more about how she does it all. Read on to soak up Calder’s singular point-of-view and insight.

From holiday cards to keepsakes, planning the perfect family photo is all about blending style with ease. Choose outfits that complement each other with timeless prints, cozy layers, and coordinated colors for a polished yet relaxed look. But while looking...

At Baybala, we’re continuously inspired by entrepreneurial mothers in creative fields who balance their passion for their craft with the demands of motherhood. It’s a challenging yet rewarding journey, and we believe there’s so much we can learn from each other. In this series, we introduce you to women we admire, sharing their stories, insights, and the wisdom they’ve gained along the way.

There’s something wonderfully comforting and nostalgic about donning red, white, and blue. It instantly communicates the quintessential American summer aesthetic, from interiors to tabletop, to apparel, and accessories. And at Baybala, we love taking the idea and tweaking it slightly...

Whether you're searching for the perfect ensemble for a family brunch or a cozy day at home, we believe that the fabrics and silhouettes you wear should feel like an extension of your lifestyle: thoughtful, unfussy and beautiful.

Cuddle Up in Our New Ultra-Soft Styles What do you get when you take the comfortable construction, delicate details, and vintage appeal of all your Baybala favorites and translate them into pajamas for women and littles? Perfection, that’s what. These...

At Baybala, blue is an eternally easy, beautiful hue that plays well with other colors season after season. This fall, you’ll find our signature indigos and soft, pale iterations of the color in the blue garden print, our powder plaid pieces, and in the contrast embroidery dancing across the Lele and Kate dresses.

When Katie Gaston founded Baybala, she knew from the start that she wanted to champion the creative culture in Birmingham, Alabama, the city where the brand was born. Season after season, she’s chosen locations for each collection that are part...

The Fall 2023 Collection ushers in cooler days and evenings with the gorgeous embroidery and trims that charm Baybala customers season after season. “We have found, to our delight, that customers really respond to our prints and our specialty fabrics,”...

One of the greatest gifts of motherhood is connecting with other mothers. It is a different sort of camaraderie, one born of changing perspectives and a new sort of support system. And it’s exactly that special connection that brought Baybala’s founder Katie Gaston and artist Inslee Fariss together when Baybala first launched.

Charleston, South Carolina, photographer Charlotte Zacharkiw is the sort of person that children, babies, family pets, parents and grandparents instantly feel at ease around.

"Leaf N Petal has been around for as long as I can remember,” Katie says of choosing the spot for the Baybala spring and summer campaign shoot. “The one in Cahaba Heights here in Birmingham has a great mix of gift and plant material and I think any nursery is fun for wandering through."

Yes the excitement of the last few hours of the Masters always proves thrilling, but we’re equally smitten with the pristine, rolling green slopes (and the storied azaleas in bloom) at Augusta National. Seeing this vibrant, technicolor shade of golf green is one of the first signals the warm days to come.

We took a deep dive into the timeless history of eyelet and compiled a visual journey of sorts with the hope that you’ll be inspired to work more of this delicate, diverse fabric into your wardrobe.

Every culture around the world has traditions that ring in the hopefulness of spring. At Baybala we love all of it—especially the annual Easter egg hunts-be they in the neighborhood, at school, or in the backyard on the big day....

A bright, sunny bolt of yellow enlivens the Baybala spring collection. It’s the precise shade of a citron presse, the center of a daisy, and a child’s crayon drawing of sunshine on a beautiful day. In short: It’s so, so happy and fresh.

The power of a neutral floral is in its chameleon-like ability to transition easily between seasons, be it subdued fall, the dead of winter, the first glimpse of spring or high and vibrant summer. And that’s exactly why Baybala’s new...