Journal

A bright, sunny bolt of yellow enlivens the Baybala spring collection. It’s the precise shade of a citron presse, the center of a daisy, and a child’s crayon drawing of sunshine on a beautiful day. In short: It’s so, so happy and fresh.

The power of a neutral floral is in its chameleon-like ability to transition easily between seasons, be it subdued fall, the dead of winter, the first glimpse of spring or high and vibrant summer. And that’s exactly why Baybala’s new...

This season at Baybala our muted pearl blue hue grounds the collection as the standout neutral. It’s somewhere between creamy gray and sky blue, and you’ll see it on pieces from the Douglas top for boys to the Lilibet dress...

“I really leaned into the neutral floral we used for pre-spring because I tend to invest in neutrals to carry me into the spring months,” says Creative Director Katie Gaston. “Then I shifted a bit brighter to pink for our extra...

Pink. It can be divisive. Some people like it. Some people really, really don’t. And I sat in the latter camp for much of my life. I had no real reason to explore the color, and so I didn’t. However, when I had a baby girl in 2017 I looked a little closer. 

We love Valentine’s Day’s ubiquitous conversation candy hearts as much as the next person, but this year, we’re skipping the store-bought sweets in favor of these homemade heart-shaped chocolate chip cookie cakes from Laurel Gallucci of Sweet Laurel Bakery. A...

And red. ‘Tis the season after all.  Last spring, we visited the shade of Dusty Pink and looking back at the last few collections and those to come, the color has really taken root among our styles for women, babies,...

Did you know that every Baybala silhouette has an heirloom story? This is the story of the Emmy Dress.

One of my favorite quirks about the South is the emphasis on material items being passed down from generation to generation. Furniture, Christening gowns, china and silver, or quilts, the list of possible inherited items is truly endless.  In order...

Charleston, South Carolina, photographer Charlotte Zacharkiw is the sort of person that children, babies, family pets, parents and grandparents instantly feel at ease around.

When it came to nailing the heirloom- worthy fabrics and details for Baybala, a small group of family-run factories near Delhi in India proved the right match. 

Magically messy, AMIRIGHT? We have a nice little hack for letting your littles use the glitter and eat it, too, without making you lose your mind. 😉

As parents of littles we’ve all experienced the drama of packing (and unpacking) for family trips. And as this year’s holiday travel season begins, we turned to an expert, Clara Schoen of @thehomeorhanized to show us a few of her favorite...

For Fall 2022, Baybala’s Katie Gaston looked to a small-scale European floral to inform her collection for ladies and littles. “The key is allowing myself the time and space to daydream, which is extremely difficult at this point in our...

Timeless blue. The happiest neutral. And the ultimate lens to see summer through. Our Floral Blues print is the star here, as are classic touches like contrast stitching, breezy fabrics like cotton voile, and the occasional pop of primary panache: red!  ...

Calm. Serene. Tranquil. All words that come to mind when I see the color blue.  For so many, including myself, blue is the favorite color. It is easy, breezy and plays well with others. What’s not to like?   And...

Every culture around the world has traditions that ring in the hopefulness of spring. At Baybala we love all of it—especially the annual Easter egg hunts-be they in the neighborhood, at school, or in the backyard on the big day....

A collection inspired by days spent soaking up the golden light that only spring brings. Look for embroidery, smocking, and eyelet that stand up to day after day of play. "A happy little grouping that grounds itself in classic, easy...

We’re big believers in seasonal celebrations that double as learning and bonding moments here at Baybala—even better when said traditions involve something edible! To herald in springtime Laurel Gallucci of Sweet Laurel Bakery shared an annual ritual at her house...

In our opinion there’s no better expert in all of fashion when it comes to laundry than Lindsey Boyd, co-founder of the Laundress. We swear by the brand’s Crease Release to keep Baybala collars from curling and pintucks looking perky....

If there is a color for spring, green is it. Between the bursting buds of the outdoors to the luck of the Irish and Saint Paddy’s Day, everything–and we mean everything– is going green.  Green also happens to be, along...