A Fresh Start

“I really leaned into the neutral floral we used for pre-spring because I tend to invest in neutrals to carry me into the spring months,” says Creative Director Katie Gaston. “Then I shifted a bit brighter to pink for our extra large gingham.” Gaston also continued to focus on wearability and ease for busy women (and littles!) on the go. “I know that what I reach for on a hectic day is whatever is easy and makes me feel good,” she says. “I really studied our past styles and developed new ones to capture this sense of ease into this collection.”

One new fabric introduction in particular inspired a song by Gaston’s little girl. “She made up a little tune about how comfortable it was during our shoot so I have a feeling it will be a hit.” And the heirloom details just keep coming. This season in particular, embroidery (that is miraculously soft and not itchy) leads the way, with work created by hand in Madagascar.

The Pre-Spring Collection

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Mallie Dress in Grey Gardens

$338

Dresses Florals Grey Pre-Spring Spring Spring 2023 Wholesale Women xs s m l xl

Charlotte Dress in Grey Gardens

$92

Baby Baby Girl Blue Dresses Florals Girl Girls Grey Khaki Multi Pre-Spring Spring Wholesale 2t 3t 4y 5y 6y 7y 8y 18m

Set

Grey Gardens Mother & Daughter Set

$430 $366 Save $64

Baby Baby Girl Dresses Florals Girls Khaki Mother & Child Multi Pre-Spring Sets Spring Spring 2023 Women xs 2t xs 3t xs 4y xs 5y xs 6y xs 7y xs 8y s 2t s 3t s 4y s 5y s 6y s 7y s 8y m 2t m 3t m 4y m 5y m 6y m 7y m 8y l 2t l 3t l 4y l 5y l 6y l 7y l 8y xl 2t xl 3t xl 4y xl 5y xl 6y xl 7y xl 8y